What is GAIQ test?
Become qualified in Google Analytics.
The Google Analytics Individual Qualification (IQ) is a proof of proficiency in Google Analytics. After passing the Google Analytics IQ test, you’ll be effective at leveraging Google Analytics within your organization and helping others to do the same. An in-depth, step-by-step curriculum is provided free of charge from Google to help you prepare for the test.
visit here – http://google.starttest.com/
Google Analytics IQ Lessons
Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. The presentations move quickly; use the Pause and Back buttons to make sure that you don’t miss anything. You can click the Notes tab in the presentation to read what is being said. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.
First Steps
- Introduction to Google Analytics: Watch presentation
- what Google Analytics can do for your business or website
- how Google Analytics works
- how often your data is updated and how Google stores it
- how to set your Data Sharing preferences
- Interface Navigation: Watch presentation
- Installing the Google Analytics Tracking Code: Watch presentation
Introduction (6:29 minutes)
In this lesson, you will learn:
Interpreting Reports
- Guidelines: Watch presentation
- best practices for analyzing data
- how to analyze data trends
- how to use the data visualizations in Google Analytics
- Pageviews, Visits, and Visitors: Watch presentation
- where to find Pageviews, Visits, and Visitors metrics
- how Pageviews, Visits, and Visitors are calculated
- the difference between Pageviews and Unique Pageviews
- the difference between Absolute Unique Visitors and New vs. Returning Visitors
- Time Metrics: Watch presentation
- how Time on Page and Time on Site are calculated
- how Avg. Time on Page and Avg. Time on Site are calculated
- about the Length of Visit report
- Traffic Sources: Watch presentation
- about the different kinds of traffic sources
- how to identify quality traffic
- how to identify revenue and conversion drivers
- what kinds of information to look for in keyword reports
- how campaign attribution works in Google Analytics
- Content Reports: Watch presentation
Guidelines (4:25 minutes)
In this lesson, you will learn:
Pageviews, Visits, and Visitors (3:27 minutes)
In this lesson, you will learn:
Time Metrics (2:11 minutes)
In this lesson, you will learn:
Traffic Sources (6:09 minutes)
In this lesson, you will learn:
Fundamentals
- Profiles in Google Analytics: Watch presentation
- how to create, manage, and delete accounts
- best practices for managing accounts
- when to create profiles
- how to create, manage, and delete profiles
- Campaign Tracking and AdWords Integration: Watch presentation
- how to track campaigns using tagged links
- how to track AdWords campaigns
- when to use autotagging and how it works
- how to enable autotagging
- where to find AdWords data in your reports
- the expected kinds of data discrepancies between AdWords and Analytics data
- when and how to manually tag URLs
- how to use the URL Builder
- best practices for tagging links
- Analysis Focus – AdWords: Watch presentation
- how to use the Clicks tab metrics in AdWords reports
- how to analyze the effect of search result position on performance
- how to track audio and TV campaigns in AdWords
- how to track ad performance
- Goals in Google Analytics: Watch presentation
- the purpose of using goals, goal values, and funnels
- when to use each Goal URL Match Type
- how to assign meaningful values to goals
- how goal conversions differ from transactions
- how filters can affect goals
- where to find goal and funnel information in reports
- Analysis Focus – Funnel Visualization: Watch presentation
- how to use and interpret the Funnel Visualization report
- Filters in Google Analytics: Watch presentation
- when to apply filters in Google Analytics
- how filters act on data
- how to create custom filters
- the differences between the different kinds of filters (i.e. exclude, include, etc)
- how to filter Google AdWords traffic
- how to use filters and profiles together to track certain kinds of traffic
- best practices for using filters
- Regex and Google Analytics: Watch presentation
- when to use regular expressions in Google Analytics
- how to use the most common metacharacters: dot, backslash, etc.
- some examples of common regular expressions in Google Analytics
- Cookies and Google Analytics: Watch presentation
- E-commerce Tracking: Watch presentation
- where to find ecommerce metrics in reports
- how to enable and track ecommerce
- Analysis Focus – Revenue Metrics: Watch presentation
- the differences between goal value and e-commerce revenue
- how $Index is calculated and how to use it
- Domains and Subdomains: Watch presentation
- when to track across domains using the _link() method
- when to track across domains using the _linkByPost() method
- how to track across subdomains
- best practices for tracking across subdomains
- how to track across multiple domains with subdomains
Accounts and Profiles (7:09 minutes)
In this lesson, you will learn:
Campaign Tracking and AdWords Integration (13:47 minutes)
In this lesson, you will learn:
Understanding AdWords Reports (7:03 minutes)
In this lesson, you will learn:
Goals and Funnels (8:13 minutes)
In this lesson, you will learn:
Funnel Visualization (2:48 minutes)
In this lesson, you will learn:
Google Analytics Filters (10:31 minutes)
In this lesson, you will learn:
Regex (8:59 minutes)
In this lesson, you will learn:
Ecommerce Tracking (5:21 minutes)
In this lesson, you will learn:
Revenue Metrics (3:30 minutes)
In this lesson, you will learn:
Tracking Domains and Subdomains (7:14 minutes)
In this lesson, you will learn:
In-Depth Analysis
- Custom Reporting: Watch presentation
- how to create, save, and edit a custom report
- Advanced Segmentation: Watch presentation
- how Advanced Segments differ from filtered profiles
- to apply an Advanced Segment to your reports
- how to create and modify an Advanced Segment
- Motion Charts: Watch presentation
- how to read Motion Charts
- how to create and save a Motion Chart
- Internal Site Search: Watch presentation
- how to set up internal site search
- why internal site search is important
- how to find site search information in your reports
- how to interpret the Site Search Usage, Terms, Start Pages, and Destination Pages reports
- how to use Search Refinement and Search Navigation options with the Search Terms report
- how to set up and analyze Site Search Categories
- how to find Site Search Trending
- how Site Search metrics differ from the metrics in other reports
- Event Tracking and Virtual Pageviews: Watch presentation
- when to use virtual pageviews versus event tracking
- how to generate a virtual pageview
- how to track an event using _trackEvent()
- the relationship between Categories, Actions, Labels, and Values
- the difference between Total Events and Unique Events
- best practices for setting up Event Tracking
- The Custom Visitor Segment Variable: Watch presentation
- how to use and set the User Defined variable
- the best practices for using User Defined
- how to view User Defined values in reports
- Additional Customizations: Watch presentation
- how to change session timeout value
- how to change campaign expiration
- how to change campaign precedence
- how to add a search engine
- how to treat certain keywords as direct
- how to treat certain referring sites as direct
Custom Reporting (4 minutes)
In this lesson, you will learn:
Advanced Segments (6 minutes)
In this lesson, you will learn:
Motion Charts (4 minutes)
In this lesson, you will learn:
Internal Site Search (9:40 minutes)
In this lesson, you will learn:
Event Tracking and Virtual Pageviews (7 minutes)
In this lesson, you will learn:
Custom Visitor Segmentation Variable (4:08 minutes)
In this lesson, you will learn:
Additional Customizations (2:48 minutes)
In this lesson, you will learn:
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